TechCrunch revealed this weekend that the site is about to launch a 24-hour web TV channel dubbed TechCrunch TV next month. The channel will be spearheaded by TechCrunch columnist Paul Carr, who has been contributing to the site as a weekly columnist for close to a year. Carr wrote in the announcement that TechCrunch TV will “focus… on the people behind the stories” TechCrunch is known for, but was shy on the details. I decided to give him a call and find out more.
Turns out, we won’t have to endure Michael Arrington ranting in real time for several hours a day. TechCrunch TV won’t be live 24/7, but will involve lots of pre-produced programming. Asked why the blog isn’t taking the Leo Laporte approach of continuous live streaming, Carr replied: “I think it gets boring very quickly.”
The goal is to have 50 percent of the content pre-produced and 50 percent of it live, Carr told me. TechCrunch’s new hire Evelyn Rusli will be the main anchor of the TV channel. Rusli worked in a similar position for the Forbes Video Network. We can also expect to see a few more familiar faces in from around the tech world to host shows, as well as in-house talent. Maybe we will see Mike on camera every now and then, after all.
So what kind of shows are going to air on TechCrunch TV? One show will apparently involve venture capitalists and offer viewers the chance to ask investors questions in real time. Carr will also co-host a show together with Sarah Lacy that will provide a not-so-serious look at the week’s tech stories, in the same spirit as their Crunchies opening dialogue.
TechCrunch TV will involve contributions from TechCrunch Europe as well as TechCrunch Japan, and there might even be a Crunchgear gadget show, even though Carr cautioned that this area is already pretty saturated, and that the channel would have to provide a “different take” to compete with existing formats.
TechCrunch is utilizing Brightcove for its video player and the on-demand part of its video distribution, while using Livestream for live content. The company also invested in building a professional studio, which is good news for anyone who has been wondering about the black backdrop featured on some of the recent videos, like the one featuring Jason Kinkaid when TechCrunch curated the YouTube home page. We were wondering if there’s some sort of vampire issue at the TechCrunch office that prevented them from using any light, but Carr told me that this was simply a way to appropriately feature Kinkaid. “He’s just a dark and mysterious character,” Carr said.
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