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Social shopping sites like Groupon and LivingSocial keep attracting investment dollars as consumers continue to look for online deals during a weak economic recovery. Similarly, media companies are also looking to partner — or in some cases, buy — social shoppers as a way to supplement their ad revenue streams. The latest recipient of venture backing is OpenSky Project, which has raised a $6 million second round led by Highland Capital Partners and Canaan Partners.
With this investment, New York-based OpenSky has raised a total of $11 million since opening its doors since last year. OpenSky will use the proceeds to built out its platform. The company was founded by CEO John Caplan, the former CEO of Ford Models and an ex-president at About.com.