Rhapsody Adds Offline Listening To Its iPhone App

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Newly independent Rhapsody is giving its iPhone app some bragging rights with an update that lets subscribers listen to tracks even when they’re not online. Users will now be able to download their Rhapsody playlists to their phones; by June, Rhapsody says it will add functionality so users can download individual songs and albums as well.

Rhapsody says the update makes it the “first music service to let people enjoy subscription downloads on their iPhone, iPod or iPad.” But as Rhapsody itself admits in a briefing note provided to reporters its advantage will not last long; the company says that MOG and Spotify have a similar feature in their soon-to-launch apps.

Still, it’s the second aggressive in a month for Rhapsody, which has been losing subscribers. In early April, the company unveiled two new subscription plans — Rhapsody Premier and Rhapsody Premier Plus — that removed any additional costs for mobile streaming.

Rhapsody introduced its iPhone app in September. It’s free to download, although to listen users have to be Rhapsody subscribers. (Rhapsody offers a 14-day trial.) So far, Rhapsody says the app has been downloaded 1.5 million times.

Here’s a demo of the update:

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