Performance marketer MediaTrust has made its second acquisition this year, buying up cost-per-click online ad provider Bardon Advisors. MediaTrust’s platform lets advertisers manage cost-per-action campaigns across a network of sites. With the deal, MediaTrust says it will now add pay-per-click to its platform and also expand its reach by more than 20 million unique by adding 1,200 sites that Bardon Advisors had owned. Bardon Advisors CEO Keith Cohn will also join MediaTrust as its president.
In January, MediaTrust bought up e-mail maketer Kenzei. Financial terms of this deal were not announced. More details in the release.

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