Hulu for $10 a Month: What You Think

So looking at reactions to this morning’s story about whether consumers might pay Hulu $10 for a subscription plan, the range of reaction from you, humble readers, has been largely negative.

On Twitter, when queried as to whether they would pay $10 a month for Hulu, there was a steady pulse of “no”s, and the stats on our poll continue to indicate that the overwhelming majority of users would not pay anything for Hulu.

[polldaddy poll=1677867]

However, the numbers have changed since our initial posting: While this morning 65 percent voted to say that they wouldn’t pay anything, as of 4 p.m. PT this afternoon the percentage was 61 percent. In addition, the people who would pay $6-$10 a month — theoretically, the people willing to become Hulu’s new customers — jumped from 9 percent to 13 percent.

From the comments on the post this morning, Greg said:

Why subscription? That’s my biggest gripe with cable/sat is that I am stuck paying whether I watch or not. I’d rather use AppleTV and pay per episode.

If Hulu did that, I’d gladly pay for every show I watch.. even the ones I get for free now. But I’d never buy a subscription, because sometimes months go by that I don’t watch anything.

And Aaron remarked that:

How do you know when a company has failed to effectively monetize their traffic with advertising? They try to charge for subscriptions…

There are two big issues that have risen out of the discussion: First, the portability of a potential subscription service — specifically, would Hulu Pro (for want of a better term) be available on the iPad or other platforms? Seth McGuinness said via Twitter “I’d pay $17.99 for a Hulu/Netflix package that I could watch anywhere; iPhone, iPad, PS3, etc, etc.”

The other issue was geoblocking, as stated best by Greg O’Brien on Twitter, who said that Canadians wouldn’t pay because “we want a free trial first…”

As plans for the subscription model take shape, we’ll try and be on top of them — and we continue to welcome your thoughts on the subject as well.

Related GigaOm Pro Content (subscription required): With TV Apps, Over-the-Top Video Gets New Backers

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