Mobile Advertising Quick Hits 04.21.2010

IAB Mobile Buyer's Guide

»  Jumptap is rolling out a feature that lets consumers manage their own profiles for “a more personalized brand experience.” The feature, which will come mid-year, is in reaction to consumers wanting to be more selective about brands they want to interact with. Jumptap also partnered with Medialets and Crisp Wireless. Release.

»  Hipcricket has expanded its mobile ad network for brands and media companies to reach consumers via SMS and mobile display ads in applications and on the mobile Web. When originally launched in 2008, the network was focused on driving sales to Hispanics. Release.

»  Nexage has launched a metrics report that looks at mobile eCPMs during the month of March. It found that eight out of 11 ad networks fluctuates as low as 37 percent and as high as high as 89 percent of an unspecified maximum eCPM. Report.

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