Hulu went public a few weeks ago with some financials: $100 million revenue in 2009, plans to pass that by mid-year, net profitability for last three quarters. But the News Corp.-NBC Universal-Disney (NYSE: DIS) JV passed up the chance to use its second anniversary to announce any of the plans people have been panting for: mobile access, online subscriptions, international expansion. That’s left to leaks and, who knows, trial balloons for now. A couple of the latest:
Subscriptions: In late January, the LA Times reported that Hulu was considering a $5 monthly option to view episodes not available through the ad-supported service. Now the paper says the video portal is looking at a $9.95 Hulu Plus option that could be tested as early as May 24 and would cover access to episodes beyond the four or five in the free player. It sounds plausible and $10 might be enough to give Hulu and its partners a taste of what can be accomplished with a subscription service. We can only hope that people hold on tight and realize that whatever the plans are, none of it is about shifting Hulu to a subscription-only site. That may be too much to ask given the near-hysteria prompted by previous reports.
Mobile: A Hulu app popped up in the tantalizing details of Dell phones leaked to Engadget today. Hulu is one of the features being shown on the Dell Thunder, an Android device that the specs say will have Adobe (NSDQ: ADBE) 10.1 and an “integrated web video Hulu app.” More details at our sister site mocoNews.
International: Who the heck really knows? Some news outlets have been predicting international deals and announcements any day now a number of times over the past year. The latest ITV-Hulu report is about U.S. access to shows, not Hulu in the UK. That comes after an ITV exec’s insistence that a Hulu deal wasn’t coming to the UK.