NASCAR Wins Viewers With Sprint Cup

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NASCAR.com has to date seen 70 percent more video views in 2010 as in the same time frame last year, clocking a total of 14.2 million views by Monday of this week, compared to 8.3 million views in 2009. The site has also seen a more modest overall audience increase, with visits up five percent (78.3 million vs. 74.5 million). One of the races that NASCAR scored with (forgive me the non-motorsports metaphor) was the recently-held Sprint Cup, which brought in 509,000 video views, compared to 141,000 in 2009.

So what do NASCAR visitors watch? I know, the answer seems kinda obvious, but it might be worth pointing out that the site isn’t actually transmitting video of any of the races in real time, thanks to its affiliation with Turner Broadcasting stations TNT and SPEED, which carry the races exclusively. Instead, it offers a bunch of catch-up clips as well as videos of press conferences and similar events.

The next best thing to a live video feed the site has to offer is the option to follow the races in an animated setting that looks a lot like a video game, complete with multiple camera angles for each driver as well as the drivers’ audio feed, for $12.95 per month or $79.95 per year through its RaceView subscription. NASCAR.com utilizes Flash and Octoshape’s P2P plug-in to deliver RaceView videos. Turner wasn’t able to provide us with the number of paying RaceView subscribers.

Related content on GigaOm Pro: Survey: Who Are Those Masked Online Video Viewers? (subscription required)

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