Making Sense of Carrier Offerings to Application Developers

The hardest part of creating a mobile application is getting it onto a network and working with a myriad of devices. It’s one of the reasons so many like developing applications for Apple. Even if you don’t agree with its process, it’s clear, the capabilities of the device are powerful, and you’re only creating an app for one device.

Apple is not the only company to launch an “app store;” such launches have come from more than 20 other providers all over the world. Getting in on that action requires adhering to a variety of different processes and business models. For example, with Verizon developers just pay for bandwidth; the carrier has no stake or market interest in the applications. Conversely, SK Telecom first verifies that applications work and don’t hurt their system or devices, then takes a 30 percent share on all application sales and charges developers an annual development fee.

Confusing? That’s just the start of it. Alcatel-Lucent has some mini case studies in “App stores and developer programs everywhere: What is the right application enablement approach for you?” (PDF) that explain the processes of four different providers.

To entice participation across the developer to service provider environment, Alcatel-Lucent just launched new API bundles that have revenue generation built in. By giving access to network services, the APIs act like a ready-to-go app store for all developers and service providers. Find out more at Alcatel-Lucent’s Application Enablement Developer Platform and Program.

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