In an effort to keep its market momentum going, online video management startup Brightcove has announced that it hired a new senior vice president of sales for North America. Former EMC and Savvis executive Paul Goetz will be joining Brightcove’s executive team to keep its sales organization growing while driving customer acquisition in its home market.
Goetz has more than 20 years of sales experience, including 19 years at EMC, where he last served as vice president of global consulting and managed services. At Savvis, he held the title of senior vice president of U.S. sales and consulting, and worked with major consumer brands, media organizations and software-as-a-service providers. The mix of enterprise and media customers should serve him well at Brightcove, which has been working to expand its business beyond traditional video publishers to capture more of the enterprise market.
Goetz replaces former Brightcove sales exec Mike Quinn, who left Brightcove last October and was replaced in the interim by then-board member David Mendels. Goetz will report to Mendels, who used to do his job before being bumped upstairs and taking over the COO role.
Goetz will oversee a rapidly expanding sales force, as Brightcove ramps up operations ahead of an expected public offering, which could happen as soon as next year. Brightcove has a total of 220 employees, which is up from 200 at the conclusion of last year, and is expected to grow to 300 by the end of 2010, according to a company spokesperson.
The company raised a $12 million Series D round of financing that was made public earlier this month, which is expected to see the company through until it completes an IPO. Brightcove has raised a total of $99 million over four rounds and counts Accel Partners, General Catalyst, AOL, Hearst, AllianceBernstein, Maverick and Brookside Capital as investors. According to a Wall Street Journal article, Brightcove is expected to book $50 million in sales this year, and with the new funding has about $36 million in cash on its balance sheet.
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