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Netflix CEO Hastings Buys E-Learning Provider Dreambox

When he’s not thinking about managing DVD distribution deals with movie studios, Netflix (NSDQ: NFLX) CEO Reed Hastings is thinking about math. Operating outside of his Netflix role, Hastings has acquired DreamBox Learning, which bills itself as an e-learning company. The acquisition was made in a partnership between Hastings and The Charter (NSDQ: CHTR) Fund, and includes a $10 million investment designed to promote the growth of the company across the U.S.

Hastings’ involvement with the e-learning company isn’t as unusual as it sounds. Before becoming CEO of Netflix, Hastings was a math teacher, says the NYT, which first reported the story.

The Bellevue, Wash.-based company launched in April 2008. Dreambox’s products, which mostly include online games designed to make learning a little more fun, are aimed at elementary schools and home-schooling students. Release

2 Responses to “Netflix CEO Hastings Buys E-Learning Provider Dreambox”

  1. Just another boring game that kids quickly get tired of. What makes Dreambox special? It doesn’t look special to me. As a parent, I wouldn’t buy it and I always question whether any of these “non-traditional” academic company’s content actually conforms to any state’s educational standards. I found a cool tool called Pass2Play which takes the guess work out of this. Not only do they not get involved with the “state standards” question (leaving that to the largest educational companies in the world), but they also require the kids to earn their Internet playtime by doing math lessons. As a parent, this makes the most sense to me…

  2. Interesting space. There have been a lot of companies that have tried to make it work, but have not. It will be interesting to see if they can, given the publicity here. My daughter uses Clever Island, which has been around awhile and seems to be one of the leaders.