The iPad is a beautiful device that offers new ways to consume and interact with content.
Newspapers are piling in with paid services that some – like Rupert Murdoch – hope will offset the decline of their print businesses.
But, while there is real money to be made here, it will take a long time to match the scale that comes from 10 million people buying a newspaper every day, as happens in the UK. Here’s why…
A question of scale
Almost everyone in a decision-making position in the media seemingly has an iPhone or has at least tried one
This article originally appeared in Enders Analysis.