Why iPad Won’t Silence The Newspaper Presses

Steve Jobs holding iPad

The iPad is a beautiful device that offers new ways to consume and interact with content.

Newspapers are piling in with paid services that some – like Rupert Murdochhope will offset the decline of their print businesses.

But, while there is real money to be made here, it will take a long time to match the scale that comes from 10 million people buying a newspaper every day, as happens in the UK. Here’s why…

A question of scale

Almost everyone in a decision-making position in the media seemingly has an iPhone or has at least tried one

This article originally appeared in Enders Analysis.


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