Newsquest Sees Mixed Advertising Picture

Local news publisher Newsquest earned 8.7 percent less from January-to-March advertising than it did last year…

Big-name national advertising bounced back, gaining 1.6 percent.
But classifieds are still in trouble, down 12.6 percent.
— And retail advertising was down 3.3 percent.

Digging down in classifieds is a real marker of where the economy has been over the last year…

— 19.7 percent fewer sales of job ads.
— car ads down 10 percent.
— property ads down 1.3 percent (an improvement on earlier quarters).

But each is an improvement.

Parent Gannett (NYSE: GCI) says Newsquest titles’ websites have 8.5 monthly uniques, with 22.4 million for CareerBuilder.

Newsquest is also an Internet leader in the UK where its network of 161 websitesattracted over 84 million monthly page impressions from approximately 8.5 million unique users. CareerBuilder