Vidyo, in a bid to widen its market share, is launching a line of video conferencing solutions priced under $1,000. The VidyoDesktop Executive combines low-cost touchscreen computers with the VidyoDesktop 2.0 software to enable video conferencing at one-tenth the price of other dedicated solutions.
The Executive offering is meant to complement Vidyo’s full-room HD systems, which are positioned against competing telepresence systems from the likes of Cisco (s CSCO) and Polycom (s PLCM). The product can be run on Mac or Windows operating systems, and since it’s based on software it can be used as either a dedicated video conferencing endpoint, or just as an application available on a user’s personal computer. With built-in application sharing, Vidyo users can use simple graphics tools as whiteboard applications, or they can share presentations or documents that are available on the desktop.
The new desktop product builds on the company’s VidyoRouter architecture, which was awarded a patent in October. The technology uses H.264/SVC video compression, which allows Vidyo videoconferencing software to be used over any IP network, whether it be over the Internet, or on LTE, 3G or 4G networks.
The launch the Executive comes not long after Vidyo raised a monster $25 million round of financing led by Four Rivers Group, with participation from all existing investors. That money will be used to ramp up personnel, particularly in sales and marketing, as Vidyo attempts to take on the (much) larger incumbents in the video conferencing space. Altogether, it has raised a total of $63 million over three financing rounds.
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