MTV Picks Yangaroo for Video Workflow


MTV Networks (s VIA) has chosen Yangaroo’s Digital Media Distribution System (DMDS) 5.0 to simplify its video workflows and make it faster and easier for the cable programmer to receive and distribute video content to its cable channels.

Toronto-based Yangaroo got its start by helping music labels to receive audio tracks and albums to radio stations digitally, eliminating the need for record labels to ship CDs. Since then, the company has extended those digital distribution capabilities to include video content. That will eliminate the need for DVDs, Beta tapes, and couriers when third parties want to ship their video to different MTV properties.

In addition, MTV has worked with Yangaroo to refine the DMDS system for distributing standard def and high-def video content between its sites. The system will transcode broadcast TV files for streaming, which can then be easily integrated into MTV’s digital editing, on-air playback and digital storage servers. The content is stored as 50mbit IMX files that maintain both time code and closed captioning for the underlying video.

Terms were not disclosed for the multi-year deal, under which MTV will use DMDS for music video channels MTV, MTV2, VH1, VH1 Classic, VH1 Soul, Country Music Television (CMT) and CMT Pure. To start, the deal will include MTVN properties in the US, but could extend to other territories later.

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