Rethinking Deals In The Online Ad Space

IAB recently gave a rosy update on the online advertising market for 2010 and beyond. Among the topline numbers, in Q409, the industry was back to hitting another quarterly record with $6.3 billion spent. In light of that, Terence Kawaja, Managing Director of GCA Savvian Advisors, gave a presentation on the need to rethink the market opportunity in the online ad space. Some of the key themes that he hit upon:

— Removing impediments to growth of the digital sector
— the crowded ad tech landscape and coming consolidation
— convergence in the purchase funnel
— digital video