It’s no wonder that long-time mobile content companies like Myxer see smartphones as the big thing. It took the Miami-based company five years to hit one billion mobile downloads — probably one ringtone at a time — when it took Apple (NSDQ: AAPL) only 14 months to hit two billion downloads.
The company, which is one of the bigger destinations for mobile entertainment, including ringtones, wallpapers and games, said today it has launched its first consumer-facing smartphone application. The free Android application, called GeoPix, does not stray too far from the company’s roots. It allows users to update their phone’s wallpapers with pictures based on their location. If traveling to San Francisco, a picture of the Bay Bridge would be appropriate, or it can be simply show a picture of your school’s mascot when in class. Myk Willis, Myxer’s CEO, said: “This is another in a series of announcements that show our commitment to innovation and bold expansion beyond ringtones.”
The application is free, but doesn’t sound entirely automatic. Users must go in and choose specific images in order for them to show up when on the go. GeoPix has access to Myxer’s wallpapers of which 95 percent are free. Premium wallpaper items cost between 49 and 99 cents, but a bit of effort would be required to actually pay for and use them.
Myxer has tested the smartphone waters before. The company’s MobileStage service helps musicians and labels to create mobile Web sites and applications for Blackberry, iPhone, and Android to sell mobile content. But this is the first time Myxer has launched an application aimed directly at consumers. Next up, Willis said the company will be experimenting with a number of apps that include over-the-air music downloads, mobile streaming video, and other services. Whether Myxer will be able to replicate its current feature phone business on smartphones will be key. It now has 34 million users who routinely download more than 90 million pieces of content every month.

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