If you live outside the U.S. and are waiting to experience Apple’s iPad (s aapl), your wait just became longer. Citing the product’s “runaway success,” Apple is postponing an international iPad launch by one full month. Pre-orders and pricing information for international iPad purchases will become available on May 10. Here is Apple’s full statement:
“Although we have delivered more than 500,000 iPads during its first week, demand is far higher than we predicted and will likely continue to exceed our supply over the next several weeks as more people see and touch an iPad™. We have also taken a large number of pre-orders for iPad 3G models for delivery by the end of April.
Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May. We will announce international pricing and begin taking online pre-orders on Monday, May 10. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason—the iPad is a runaway success in the US thus far.”
So is this just a simple supply and demand issue? I don’t think so. My suspicion is that Apple didn’t predict the right product model mix between the Wi-Fi and 3G versions of its iPad.
Early sales estimates showed that nearly two of every three iPad orders were for Wi-Fi models. I personally find the device better suited to use in the home, where typically a Wi-Fi signal is available. Additionally, all early reviews and video demonstrations are based on the Wi-Fi model, which could be further generating consumer interest in it. Or it could just be that the first wave of buyers couldn’t wait until the end of April to get their hands on the device.
Related research on GigaOM Pro (sub req’d):