MobiTV Launches on the iPhone

Mobile video firm MobiTV has launched a new application on Apple’s (s AAPL) iPhone that will allow viewers to watch live and on-demand programming from TV programmers such as ABC (s DIS) and NBC (s GE). The application download is free, but you have to be a subscriber to the MobiTV service to watch premium content on the app, which includes eight live channels and 30 channels of full-length on-demand TV content.

Users can sign up for the MobiTV service and pay directly within the app. MobiTV’s service is available in packages of one, three or six months, with plans costing $9.99 a month, $24.99 for three months, or $44.99 for six months. iPhone users that want to download the MobiTV app can do so by clicking here.

Free content available on the iPhone app includes breaking news from ABC News Now, as well as on-demand content from NBC News, NBC Sports, MTV (s VIA), Comedy Central and Nickelodeon. Premium content, which is available to MobiTV subscribers, includes live programming from ESPN Mobile TV, MSNBC, Fox News, CNBC and Fox business, as well as full-length on-demand episodes from MTV, Comedy Central, Disney Channel, NBC, VH1, ABC Mobile, Nickelodeon, SyFy, USA Mobile, CBS (s CBS) and more.

The launch of an iPhone app makes perfect sense for the firm, which has been serving up live and on-demand video through its own service for the last several years, but has been operating a side business of building smartphone apps for partners like the NBA. With today’s announcement, the service will become available on the iPhone for the first time, which opens up a large new base of potential subscribers.

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Mobile Market Overview, Q1 2010 (subscription required)