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Targeted Advertising: WSJ Courting FT Readers For iPad Switch

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Now this is what I call targeted advertising. The Wall Street Journal is so keen on its new iPad app, it’s advertising it to online readers of the rival Financial Times.

These banners were spotted when logged in to as a subscriber, and link straight to the order page detailing the $17.29-a-month ($3.99-a-week) iPad edition, which proprietor Rupert Murdoch thinks is the kind of thing that could rescue newspapers and lead to him switching off the presses.

WSJ is advertising its iPad app - to Financial Times website ... on Twitpic

The FT has its own iPad app – free for two months under a sponsor arrangement, then reverting to the site’s core premium access model, costing between $183.04 and $299 a year ($3.59 to $5.75 a week).

No response yet from FT regarding the ad.

FT tells us: “The ad you mention isn’t a network ad ( inventory is not available on any network – only direct). is happy to run competitors advertising and always have been. We’re delighted our competitors recognise that we have a great audience that they need to reach.”

One Response to “Targeted Advertising: WSJ Courting FT Readers For iPad Switch”

  1. jingovah

    Wow. Slow news day at Paid Content?

    FWIW, there’s ads running in the WSJ newspaper for the Thomson Reuters iPad app. Competitors regularly advertise in competitor titles, especially in the business press. It’s no big deal.

    Now move on, nothing to see here.