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Masters Numbers Soar as Tiger Competes Live Online

Want to watch Tiger Woods play golf live online? Apparently, you’re not the only one: is clocking record numbers for its live stream of the 2010 Masters Live tournament. The broadcaster clocked 56,090 556,090 unique visitors tuning into its live streams yesterday alone, which represents a growth of 133 percent over last year, when 239,013 tuned in for the first day of Masters.

Why is Masters Live so popular? Maybe it’s because the tournament marks Tiger Woods’ return to golf after car crashes and sex scandals. Speaking of Tiger: Woods, Choi & Kuchar have been playing the Augusta National Golf Club course today, and is showing “each and every shot for the entire pairing as they play Hole Nos. 10-18,” according to a press release.

Celebrity gossip aside, part of the popularity of the Masters live stream on can also be attributed to the fact that the site is offering live coverage of the tournament before it can be seen on TV. Today’s pairings won’t be shown on TV until 4pm EST, but featured them in real time starting at 10:35 a.m. EST. The broadcaster has also significantly increased the amount of Masters footage offered live online to over 86 hours, which represents an over 50 percent increase over the 2009 Masters.

Golf fans watched a total of 392,901 hours of live video yesterday, compared to 230,004 hours in 2009. Viewers tuned in for 17.48 minutes per stream session, which is also slightly longer than last year (14.63 minutes).

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