Blog Post

PIB: Mag Ad Pages Continued To Drop In Q1, But Declines Slow

Reflecting the forces in the general economic state of the country, magazines are still weak, yet showing signs of recovery, according to the latest ad pages data from the Publishers Information Bureau. Overall, ad pages fell 9.4 percent in Q1 — a major difference from the same period last year, when ad pages plunged 26 percent.

As proof that things are getting better/less worse, magazines saw PIB ad revenue and page growth in three of 12 major advertising categories in Q1: auto (up 1.3 percent), financial, insurance & real estate (an 11.3 percent gain), and toiletries & cosmetics (a 7.6 percent rise). This marks the first time since 2007, when PIB moved to a quarterly reporting schedule, that the auto category has posted an increase in both revenue and pages.