Dish Network (NSDQ: DISH) this week began taking orders for the ViP922 SlingLoaded DVR receiver — about a year after it originally expected to ship the product — a key piece of the satellite operator’s “TV Everywhere” strategy. The “SlingLoaded” DVR allows customers to access their TV lineup and DVR recordings over the Internet on a mobile device or laptop. EchoStar Communications (NSDQ: SATS) acquired Sling Media in late 2007 in a deal worth about $380 million. Sling Media is currently part of EchoStar Technologies, which is a separate company from Dish Network.
Whereas many cable operators are approaching TV Everywhere as network-based services, Dish is taking the Slingbox route, which it argues provides subscribers access to their full live TV lineup and recorded programs. In a sly move to co-opt the industry term, Dish last fall filed to trademark “TV Everywhere.” More at Multichannel News.