KickApps Poaches thePlatform’s Top Sales Exec


Social video firm KickApps announced this morning that it has hired online video sales veteran Trish Iboshi. Prior to joining KickApps, Iboshi was vice president of sales for thePlatform and one of its co-founders, spending the last 10 years helping to build it into one of the premier online video firms, even after its acquisition by Comcast (s CMCSA) in 2006.

The hiring is a big win for KickApps, which says Iboshi will oversee the expansion of its sales force, particularly overseas. She will also come to the company with a ton of media contacts, having worked with a number of media companies in building their web video strategies while working at thePlatform. According to KickApps CEO Alex Blum, part of the motivation for Iboshi joining the company was due to her excitement around its platform for social video viewing and sharing, something that clients at thePlatform were asking her for in sales meetings. “Every one of her customers was asking, ‘What’s your social strategy? What’s your social road map? How do you build players to more easily integrate social media?'” Blum said.

KickApps licenses a platform that enables media companies to easily create social web sites and video players with drag-and-drop tools. Earlier this year, KickApps announced that NBC Universal (s GE) had chosen its platform for social media integration for all of its entertainment properties. Blum said a few similar deals with other major media companies will soon be announced.

KickApps has been on a bit of a hiring spree lately, spurred in part by demand for its social video platform. Since the beginning of the year, KickApps has added a couple of senior execs, including hiring AOL (s AOL) execs Marc Hollander as its executive vice president of technology and Grant Cerny as its senior vice president of product marketing.

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