IAB: Signs Of Recovery Emerging In Online Ad Spend

As expected, online ad revenues rose significantly in Q4 after being pummeled for much of 2009, according to data from the Interactive Advertising Bureau and its research partner PriceWaterhouse Coopers. Specifically, U.S. online ad revs slipped 3.4 percent to $22.7 billion for the full year, while in Q4, the industry was back to hitting another quarterly record with $6.3 billion spent. And although the Q4 gain was a meager 2.6 percent increase year-over-year, it was also a 14 percent rise over Q3, suggesting that a comeback is materializing.

Some of the key findings in the IAB’s overview of the full-year included:

— Search revenues made up 47 percent of of the total, amounted to nearly $10.7 billion for 2009, up slightly from 2008.

— Display-related advertising