Sponsor post: Converge Your Audience With Engaging 360° Video Experiences

Consumers have gone video crazy. Whether it be on a computer, a mobile device or across the social web, video consumption is at an all-time high, and is expected to grow even further. This is great news for the digital marketers and advertisers that have already discovered the power of using video to deeply engage audiences and build community around their brand. The opportunity -– and challenge –- for them is how to most effectively target and reach those consumers with video across multiple platforms.

Kyte is a 360-degree video platform for reaching, engaging and converging these multiplatform audiences. Homeaway.com recently used the Kyte Platform to support the online video component of its hit Super Bowl commercial, using premium content based on the National Lampoon’s Vacation movie franchise. NBA Digital tapped the Kyte Platform to support its NBA All-Star weekend, giving fans the ability to view and interact with video content both online and on their mobile devices.

With the Kyte Platform, organizations can produce and manage live and on-demand video and support multiple content formats. They can also add social and interactive capabilities to video content, then use the Platform to natively distribute that content across the Apple iPhone, iPod touch and iPad, as well as Android, BlackBerry and Nokia platforms. Kyte offers enterprise-class content management, moderation and analytics, plus monetization through built-in integration with leading ad platforms.

To hear more about how Kyte can help your organization engage users wherever they are, visit www.kyte.com/360videoplatform.

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