Change Up At NBC Sports Digital; Miller Shifts To Universal Sports, Keeps Olympics

NBC Sports rewrites the digital org chart, shifting Perkins Miller to COO, Universal Sports — while leaving him with responsibility for the digital side of London 2012. The rest of the rewrite shows just how layered management is at NBC Sports: Kevin Monaghan, SVP-Business Development, adds Managing Director of NBC Sports Digital Media and takes responsibility for,, and all other digital media initiatives. Rick Cordella is promoted to VP/GM, NBC Sports Digital, from GM; he’ll run day-to day and report to Monaghan.

Miller, head of NBC Sports Digital since 2006, moves to Universal Sports as partners NBC Sports and InterMedia Partners up the emphasis on that network but keeps the Olympics. Hayle Chun will continue to oversee NBC Sports and Olympics mobile and digital distribution, reporting to Cordella for general and Gary Zenkel, EVP-Strategic Partnerships, NBC Sport, for Olympics. This was all announced by Zenkel — who in turn, reports to Dick Ebersol, chairman of NBC Sports. Got it? There’ll be a pop quiz later and maybe a pool about how many layers Comcast (NSDQ: CMCSA) leaves in place. More details on the moves here.

Miller, who managed NBCU’s investment in Universal Sports, is only one of the changes at Universal Sports, which includes adding Fox Cable David Sternberg as CEO. Founder Claude Ruibal stays as chairman.