Weekend Read: Clay Shirky on Why Big TV Will Fail


If you’re going to read one thing this long holiday weekend, don’t waste your time on yet another iPad story. Head over to Clay Shirky’s blog instead and read his great new piece titled The Collapse of Complex Business Models. It’s all about the transformation of media in the age of Everybody, and it’s focusing on a subject very dear to our heart – oldteevee vs. newteevee.

Here’s a quick excerpt:

“In the future, at least some methods of producing video for the web will become as complex, with as many details to attend to, as television has today, and people will doubtless make pots of money on those forms of production. It’s tempting, at least for the people benefitting from the old complexity, to imagine that if things used to be complex, and they’re going to be complex, then everything can just stay complex in the meantime. That’s not how it works, however.

The most watched minute of video made in the last five years shows baby Charlie biting his brother’s finger. (Twice!) That minute has been watched by more people than the viewership of American Idol, Dancing With The Stars, and the Superbowl combined. (174 million views and counting.)”

Shirky’s blog sadly doesn’t allow comments, so feel free to come back here after reading the whole thing to let us know what you think about his take on this industry.

Image courtesy of Flickr user Joi Ito.

Related content on GigaOm Pro: Why Viacom’s Fight With YouTube Threatens Web Innovation (subscription required)


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