U.S. consumers are not only buying phones with touchscreens, but they are tending to be more satisfied with the experience than people who bought phones with physical keyboards, according to a J.D. Power and Associates’ wireless satisfaction survey released today.
It found that more than half of the respondents said their smartphone had a touchscreen, which is in line with a report that came out in February from the NPD group that said in the fourth quarter of 2009, the top 10 best-selling mobile phones all came equipped with a touchscreen, a Qwerty keyboard, or both.
In addition to being more satisfied, smartphone owners with touchscreens are more likely to download or watch video. JD Power found that 17 percent of smartphone owners with touchscreens indicated they frequently watch content on their device, which is significantly higher than the segment average.
— On a scale of one to 1,000, touchscreen smartphone owners have an average satisfaction of 771, which is 40 points higher than those who don’t have touchscreens.
— Perhaps, smartphone users satisfaction with touchscreens are impacted by the fact that Apple (NSDQ: AAPL) continues to rank highest in customer satisfaction among manufacturers of smartphones with a score of 810.
— BlackBerry is in second with 741 points (despite only having one touchscreen device in its line-up).
–When it comes to feature phones, LG (SEO: 066570) ranks highest in satisfaction at 729 and Nokia (NYSE: NOK) is in last place with a score of 667. Surprisingly, Samsung, which is the largest handset manufacturer in the U.S., ties with the industry average of 703 points.