Blog Post

What Do You Want to Read on the iPad?

With the launch of the Apple (s aapl) iPad just days away, magazine and newspaper companies are putting the finishing touches on their apps for the tablet, hoping to lure both new and existing readers to this new format of multimedia device, and possibly even get them to (gasp!) pay for digital content. As the Wall Street Journal has described, magazine publishers are falling all over themselves to create iPad apps, in part because advertisers are eager to get on the device, and also because a comScore survey showed that a surprisingly large number of potential iPad buyers were actually interested in paying for content on it. So what would you most like to read on the iPad? Take our poll, which is embedded below, or leave your thoughts in the comments:

[polldaddy poll=2979978]

Magazine giant Conde Nast has apps for Wired, GQ, Vanity Fair, Glamour and The New Yorker in the works, and others to come soon. But probably the most eagerly awaited magazine in that group is Wired, which showed off its iPad prototype at the TED conference.

VIV magazine also came up with a prototype of an interactive feature spread, as described in the New York Times Bits blog:

And one designer came up with a mockup of what a magazine cover could look like on a multimedia device like the iPad, as described at TUAW:

Whether the iPad will in fact be a game-changer for the media industry remains to be seen, but even Dan “Fake Steve Jobs” Lyons has changed his mind as to whether he wants one or not — although former Engadget editor-in-chief Ryan Block says the iPad probably won’t change your life. Meanwhile, GigaOM Pro research analyst Michael Wolf estimated in a recent report (subscription required) that the launch of the Apple device could kickstart an $8 billion tablet app market (that report is just one of several iPad-related GigaOM Pro reports you can find here).

7 Responses to “What Do You Want to Read on the iPad?”

  1. Good aim, and a direct hit on my sore spot! Still no official word from Macworld…hello? IDG, are you reading this stuff? Jason? Largest too-pale-to-go-outside circulation, right?

    Allow me to speak for the masses of Apple-certified geeks (okay…me and Shane) that flip through dogeared pages of past issues to find an elusive terminal command, and that genuinely value your product review opinions. Here’s the wish list; the choice of a digital monthly subscription, search-enabled, and stored on my little pseudo-maple iPad bookshelf.

    The website is okay, and maybe it provides this basic functionality. It’s not the same experience and I don’t want to download the entire site. I want the whole what-Sports Illustrated-said-it-could-do whiz bangery (image click-throughs to video, linked ads, etc.). I am personally over printed magazines and I want to take this information on the plane (and try desperately not leave it in the pocket with that little lunch bag and the bad comic book).

    [Deep breath] Now I feel better, needy, but specific. Is this to much to ask?

  2. sfmitch

    Magazines are practically giving away subscriptions (standard paper magazines).

    If Magazine publishers are going to offer aggressive pricing then I would be interested in many magazines on the iPad. At premium pricing, I am not sure I would subscribe to any magazines.

    I saw the Wall Street Journal rumored pricing and it was for more than print & online combination pricing – that won’t fly (at least with me).

    • example of low pricing for magazines – recently signed up for 3 years of Inc. for a total of $10 (not per year, but total for all 3 years).
  3. Joe Sixgig

    If only I could scribble notes on it, I would buy it in a heartbeat for reading science papers. I don’t need a keyboard for underlining things or writing ‘nonsense’ in the margins, so it could have been perfect for that kind of ‘active reading’.

  4. Funny,
    I am a Kindle owner (love it) and will get my iPad this Saturday but don’t really think of it as a book/magazine reader.

    I will use it for:
    watching videos
    playing games (monkeyball!)
    playing board games
    creating musical works

    at 1.5 pounds, seems awfully heavy to hold just to read a magazine; better be some kick ass iPad magazine.