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Brightcove Nabs Canadian Video Site Citytv

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Online video management company Brightcove has been chosen by Rogers Digital Media to manage and distribute video assets for the relaunch of its Citytv video site. With the relaunch, will offer up a mix of locally produced content along with full-length episodes of some premium TV content.

Citytv is part of Rogers Broadcasting and has stations in Toronto, Vancouver, Calgary, Edmonton and Winnipeg that offer up urban-oriented and culturally diverse TV programming. In addition to locally produced shows, the stations also show Canadian and U.S. primetime shows, such as 30 Rock, The Bachelor and The Biggest Loser.

With the relaunch, Citytv plans to leverage Brightcove’s social tools to enable its viewers to share videos on Facebook, Twitter, MySpace and other networking sites. The site also will depend on Brightcove for integration with multiple ad servers and video ad networks, opening up new monetization opportunities for the programmer.

The deal is a nice win for Brightcove, which gets a small piece of business from Canadian ISP and communications firm Rogers Communications (s RCI). Rogers has historically been a client of Brightcove rival thePlatform (s CMCSA), which it is using to power its TV Everywhere service.

In addition to choosing Brightcove for video management, Citytv has picked Endeca Technologies for search and navigation capabilities on the new site. With Endeca, Citytv hopes it can speed up how quickly viewers find the videos they want, while also increasing the amount of time they spend on the site by delivering more relevant content.

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