Yahoo (NSDQ: YHOO) will cease to operate its Publisher Network, according to a memo obtained by paidContent (after the jump). Instead, Yahoo is suggesting that the content providers in the Publisher Network use Chitika, an ad net that syndicates Yahoo Content Match and Sponsored Search products. Chitika has set up a special process for the Publisher Net beta testers to participate in its platform. Yahoo didn’t provide a specific reason for the shutdown of the Publisher Network, saying only that after an “extensive review” it decided it will shut the program down on April 30. The Publisher Network operated a lot like AdSense, but since Yahoo has largely farmed out its search to Microsoft (NSDQ: MSFT), the company likely thinks it can better concentrate on display through programs like the the Newspaper Consortium and other partnerships. A Yahoo rep added in an e-mail to paidContent: “I want to make sure that it is clear to your readers what we are shutting down — a beta program we started a few years ago as an invite only test with small publishers. We still continue to work with large publishers as part of the Yahoo Network.”
Yahoo has also posted a blog item on the closing of the Publisher Network here.
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.
We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.
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