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Apple Touts iPad As a Video Viewing Machine

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The upcoming iPad may not have Flash, but that’s not stopping Apple (s AAPL) from pitching it as the ideal device for personal video viewing. In its guided tour of the iPad, Apple touts the benefits of watching iTunes and YouTube video from the device, which will go on sale this Saturday.

“There’s nothing like watching video on iPad,” Apple states in the ‘Video’ section of the tour. “The high-resolution display brings your favorite HD movies and TV shows to live like no device has before. When you hold it in your hands, it feels like your own personal big screen.”

In addition to the device’s form factor and display, which Apple says “looks great from just about any angle,” the company also touts the device’s ability to deliver video for up to 10 hours without recharging. That will be a boon for travelers and other viewers who enjoy consuming media for long stretches of time, and could change the way many users consume video, leading them to eschew larger, heavier laptops as their default portable media viewing devices.

In the ‘Safari’ section of the tour, Apple says iPad users “can even watch video” directly within the web browser, but that is a bit misleading. Because the iPad doesn’t have Adobe (s ADBE) Flash support, videos will only be available from publishers that have already enabled them to be viewed using HTML5. And while multiple technology providers, such as Brightcove, Ooyala, thePlatform (s CMCSA) and Delve Networks are working to make publishing on the device as simple as possible, it’s unclear how many web video sites will be ready for the iPad launch.

That said, for now Apple is positioning the iPad as a device built primarily for viewing videos from iTunes and YouTube. Without being able to talk about other publishers who will be producing video apps for the device or optimizing their web sites to deliver H.264-encoded HTML5 video, the company is forced to talk mostly about the native capabilities of the device. In fact, the guided tours give little time to video consumed as a web or application viewing activity. The ‘Video’ section of the tour, for instance, only highlights features available for iPad users watching movies, TV shows, music videos and podcasts purchased and downloaded from the iTunes store.

We expect that to change — and quickly — as publishers rush to embrace the new device for video distribution. In fact, we believe that the iPad could bring about quick adoption as HTML5 as a new distribution mechanism for online video.

Related content on NewTeeVee: The iPad Will Usher In a New Era of HTML5 Video

Related content on GigaOM Pro: Forecast: Tablet App Sales To Hit $8B by 2015 (subscription required)

18 Responses to “Apple Touts iPad As a Video Viewing Machine”

  1. One of my sponsors (disclosure), mdialog allows you to deliver video on your website that is viewable on the iPhone, iPod Touch and on the iPad when it is released. They also allow you to deliver dynamic video ad insertion on those devices as well.

    Let me know if you would like an intro and I’ll see if you can take it for a test ride.

  2. Alberta boy

    Hey this thing may be cool but it will only work under controlled lighting conditions. It’s not bright enough to use outside. Am just as happy to use 17″macbookpro….. Can I use IPAD on set when am shooting tv spots; or stills,most likely not?

    Am sure Steve Jobs will be bringing out a 16×9 version early fall 2010. For the back to school kids & Xmas 2010. By xmas Apple’s market cap will surpass microsoft.

    Once the big Apple marketing machine gets going it will become mandatory item for all schools all over the world.Long distance learning,it will go great in the “OR” operating room & medical field, real estate & many more industries.

    OK how about this “IPADpro” this would be a professional version- something I could use on set, battle field,military uses,auto repair.
    DARPA(Defense Advanced Research Projects Agency) will find a use for it as well.
    This is how i see the product coming about. i do not work for apple

  3. Publishers that are looking for a platform that will enable their content to be viewed on Blackberry, IPAD, IPHONE, Web, TV, etc… might want to consider We can transcode all of your content into these formats.

    It is a pitty that Mac products don’t accept flash, but in the meantime this troublesome issue is something Filemobile can work around.

  4. What BS, it does not have the resolution to show HD, it does not have the screen size to show a true 16X9 HD image. It shows standard def in the ancient 4 x3 TV standard. Of course we all know it does not have Flash… so ooops 90% of all on-line video you cant watch. I love Apple, I have had every iPod Model that has come out, every iPhone model that has come out. I own a production studio with a fleet of Mac Pros and Mac Book Pros. But i got to admit this is the biggest disappoint in terms of functionality and technology I have ever seen coming out of Apple. They are starting believe their own hype and BS… I guess since Jobs beat cancer he must think he “walks on water now” and if he leeds the way to the cash register people will blindly follow.