A Social Media Election? Not This Time Around

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Credit: Bettman/Corbis

Despite much chatter that the UK’s upcoming May poll could be “the first social media election”, such a thing is looking unlikely.

Analyst group Ovum says parties have only gone as far as using social web tools “aimed primarily at communication and collaboration within the established caste of politicians, journalists, and interest groups“. That’s not very inclusive…

“The parties acknowledge that social media can be used to mobilise activists, engage new audiences, or harvest a long tail of donators,” says Ovum senior analyst Vuk Trifkovic.

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