IPL Is Bringing 3-D Cricket Matches to Theaters in India

The four final games of the Indian Premier League (IPL) are being shown in 3-D in movie theaters across India, according to an Economic Times report. The IPL, which is the most popular cricket league in the world, will show the two semifinal games as well as the third play and the fourth play matches on 3-D capable big screens at Cinemax, FAME, INOX and other multiplex theaters across India.

IPL chairman Lalit Modi called the massive undertaking a sports world first, claiming that no other league has ever made 3-D content available on such a wide scale. US sports leagues and broadcasters are for the most part still gearing up for test runs of 3-D technology. MSG showed a first hockey game in 3-D last week at the Theater at Madison Square Garden, but the IPL is already thinking in much bigger terms: Modi told the Eastern Times that his league is thinking about showing all 94 games of next year’s season in theaters.

The four-game test run is organized by digital film distributor Ufo Moviez, who has been showing 2D versions of the games at 650 theater screens across the country in recent weeks. Ufo Moviez specializes in the digital delivery of motion pictures for theater chains, and it calls itself the largest digital cinema network in India.

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