Verizon Wireless Launches App Store Of Its Own

Verizon Wireless is rolling out its very own app store called V CAST Apps as a way of getting a slice of the revenues from applications sold on smartphones.

The launch by the largest U.S. carrier launch is expected Monday, and initially will be available on a very limited basis. It will first be on the BlackBerry Storm with other RIM (NSDQ: RIMM) devices coming shortly, reports Engadget. The store would presumably spread to other mobile operating systems over the next weeks and months.

The downside for the customer is that it means RIM’s own BlackBerry App World won’t come loaded on the device, but Verizon touts a list of other perks for both customers and developers as reasons why they won’t care.

Verizon will follow Apple