Six Lessons We’ve Learned About Mobile Apps (Free And Paid)


Paul Reddick is the CEO of Handmark, which publishes software and games for handheld devices.

If you believe what you hear, it



I am still surprised that operators are still reluctant to offer free apps on-deck while there is enough data out there to prove that a) free apps drive premium apps, b) free apps (specially that are network aware) drive data plans, and c) more apps drive the sale of handsets. Operators probably don’t see a *direct* monetization of free apps and are concerned about the extra cost of supporting them. However, free does not have to be equated to “bad quality”. Also, in addition to the three indirect benefits of free apps, the free apps can only be monetized using alternate business models such as mobile advertising and upsell of other products (as Paul mentioned).

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