Here’s another digital acquisition by a primarily print directories publisher — this time in Europe. PagesJaunes Groupe, which publishes the PagesJaunes and L’Annuaire directories in France, has bought up people search engine 123people. Austrian English-language paper Austrian Independent puts the price at between 10 and 15 million Euros ($13 and $20 million).
123people, which pulls structured results about people — like their phone numbers, e-mail info, and blog entries about them — was launched two years ago by European-based incubator i5invest. It claims 40 million unique visitors a month across eleven markets, including France, the U.K., Canada and the U.S.
PagesJaunes, like its counterparts across the Atlantic who are making their own digital acquisitions, says the deal “fits perfectly with our growth strategy.” It says 43 percent of its revenue is already coming from online. (via Screenwerk)