Blog Post

PagesJaunes Buys People Search Engine 123people

Here’s another digital acquisition by a primarily print directories publisher — this time in Europe. PagesJaunes Groupe, which publishes the PagesJaunes and L’Annuaire directories in France, has bought up people search engine 123people. Austrian English-language paper Austrian Independent puts the price at between 10 and 15 million Euros ($13 and $20 million).

123people, which pulls structured results about people — like their phone numbers, e-mail info, and blog entries about them — was launched two years ago by European-based incubator i5invest. It claims 40 million unique visitors a month across eleven markets, including France, the U.K., Canada and the U.S.

PagesJaunes, like its counterparts across the Atlantic who are making their own digital acquisitions, says the deal “fits perfectly with our growth strategy.” It says 43 percent of its revenue is already coming from online. (via Screenwerk)

One Response to “PagesJaunes Buys People Search Engine 123people”

  1. …..123 People and PagesJaunes are dinosaures…The content and data that they proved is mono directional and locked into old world silos….You cant even create a simple list of something like “The best Best Baguette in Paris winners for 2010, or a list of Museums in a city with all of the location and contact information attached….We are moving to a world where companies should be entering in their content information and not be charged for it….In fact the information that they add to any site adds value to that site