Blog Post

iPhone, Android Dominating the Mobile Web

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Between iPhone and the Android (s goog), I wonder if anyone else has a chance to even become a player on the mobile web. This morning, AdMob released its Mobile Metrics Report for February. I know it isn’t the most accurate data out there, but directionally it speaks volumes about the market. According to the report, smartphones now account for 48 percent of traffic on the AdMob network, up from 35 percent a year ago.

What I found more interesting was that the iPhone OS (s aapl) share rose to 50 percent of all requests vs. 33 percent in February 2009. Android increased its share from 2 percent in February 2009 to 24 percent in February 2010. In comparison, Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010. The boost in Android and iPhone’s traffic can be attributed to two things: full-featured browsers and mobile apps.

While in New York, I’m currently using the iPhone with Sprint’s (s s) Overdrive MiFi and BlackBerry (s rimm) to stay connected with everyone back in San Francisco. I open the laptop only in the morning and late at night when I want to write out longer posts. I am betting my behavior is not unique as more people are spending time on their smartphones.

According to the report, the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, even though the absolute traffic from feature phones still went up 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010, the report said. Of course, this category was led by the iPod touch.

17 Responses to “iPhone, Android Dominating the Mobile Web”

  1. When I read the chart, I am struck by howhard it is to remember which is Hero and which is Dream or Magic. And the difference between the Samsung SCH R350 and SCHR450 is…? Seriously, consumers are getting bombarded with models from OEMs and who can keep track of which model variant is on which carrier network?. Wouldn’t it be a fairer fight to at least aggregate up all requests OEM to show their contribution to advertising revenue for a particular OS? It takes, what, 7 models to equal half of the requests from iPhone alone?

  2. Nikhlesh

    Don’t think it’s fair to show iPhone as a single category. Not sure if admob is able to see split between iPhone 3GS,3G and 2g but it’s like in showing data for Nokia N series

  3. I agree with you, more and more people are spendign time on their smartphones and I am one of them so it is not unique. It will be interesting to look at these analytices a year from now, I thnik it will just get blown as more and more people access the net from their mobile device.

  4. Do you think the data from AdMob is skewed since they offer advertising solutions geared specifically to iPhone/iPod touch/Android devices + AdMob is probably signing on many more publishers targeting just these devices?

    • I think it is skewed because they can’t speak for all the publishers and all the websites because not everybody is using their services.

      I don’t think there is anything wrong with their methodology, but it is the depth of data I have an issue with.

      • Do you think it’s skewed because AdMob get 50% of their hits from the US where sites are, as mentioned, modified for iPhone and Android? I’m guessing yes on that one.

        Perhaps you might want to publish Statcounters finding on mobile OS usage. It has a rather different set of trends.