OK, so let’s just get this one thing out of the way. There are startups named both “Embedster” and “Embedly” in the current batch of Y Combinator companies, which gave demos this week for investors and press after participating in the Mountain View, Calif.-based startup incubator program for the last three months.
Embarrassingly similar names aside, here are quick blurbs on the four video-related companies out of 26 that presented, both Embedster and Embedly among them.
Zencoder: This startup pitches itself as Amazon Web Services for video, with cloud-based on-demand transcoding. Like competitors such as Encoding.com, Zencoder actually uses AWS to power its service. Customers include Posterous and On2, which before it was bought by Google used Zencoder to build a cloud-based encoding service, Flix Cloud. The companies maintain a tight relationship. Zencoder is launching this week and currently seeking funding. Zencoder thinks video transcoding is a $500 million market, but eventually also plans to tackle powering video delivery and advertising.
Nowmov: This company is trying to create an “easy lean-back TV experience” by using real-time data about what people are sharing to create a video playlist (kind of in the vein of ffwd’s Twitmatic). Given the iPad’s about to be released, Nowmov could have pretty good timing, but I’m not quite sure there’s much there yet. Core this company’s pitch is the fact that two of its founders were former Apple engineers on iTunes and H.264 projects.
Embedly: This company is a search engine for embed codes — so if you search for “Will Ferrell” you see all his videos available on sites across the web — which sounds terribly useful for a person like Liz Shannon Miller, but I’m not sure exactly who else. “We feel that embeds are the future, and we can embed anything,” was the pitch.
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