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Second North American Carrier Taps Into GetJar’s Free App Catalog

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As the trend moves toward more applications and content stores, GetJar has benefited. The independent, Lithuanian-based application has partnered with Rogers in Canada, just a month after landing its highest profile deal with Sprint (NYSE: S) in the U.S.

GetJar has signed up others worldwide with Carphone Warehouse, Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) and Virgin Mobile (NYSE: VM) France. Today, it distributes 67,000 free applications, so its revenues come from developers and content owners that pay for better placement in the storefront. GetJar VP Patrick Mork, who is at CTIA this week wearing a “Get Appy” t-shirt, said: “It’s a sign of the times. Carriers are being pragmatic, and are asking whether they really need to manage the entire catalog, or should we take a different approach to things.”

GetJar offers both a white label version or a GetJar-branded version of its catalog. Both Sprint and Rogers have opted for the GetJar branded version. In that scenario, GetJar manages the catalog and customer service, which Mork said is limited to a couple of emails a month — despite the fact that it supports 60 million downloads a month.

Just recently, GetJar commissioned a study that found the the application market is set to grow to $17.5 billion by 2012, which will be greater than the value of all CDs estimated to be sold that year. Additionally, it found that application downloads — across all types of handsets — are expected to increase from more than seven billion downloads in 2009 to almost 50 billion in 2010.