Former IAC (NSDQ: IACI) exec Nick Lehman has spent the last few months working on a new venture called Uncommon Media that was to be a portfolio of digital properties aimed at the luxury market, using a daily newsletter to gain some attention. But, paidContent has learned, Lehman is about to be announced as EVP / GM of lifestyle network Plum TV. My understanding is Lehman approached Plum about ways they could work together. Rather than a strategic partnership, Lehman will work for Plum expanding its TV assets and branding from a TV net with a website into a “next-gen” company with a bigger presence online and in mobile. Lehman was EVP and GM, MTVN (NYSE: VIA) Games and Interactive Media Group, before IAC, so he has experience meshing cable and digital. Lehman left IAC in late 2008 when the programming unit, where he was COO, was dissolved.
Plum, which has local basic cable channels in Aspen, Vail, Miami Beach and other areas that attract the rich, raised $20 million in 2006 from former Viacom CEO Tom Freston, Jimmy Buffet, Bob Pittman’s investment group and Robert Kraft, among others. It added more than $5 million last year; investors included Brian Bedol, who is now executive chairman. Bedol founded and sold cable nets Classc Sports and CSTV to ESPN (NYSE: DIS) and CBS (NYSE: CBS) respectively.
Update: Lehman emailed friends with the news Wednesday, saying he will continue to publish the Uncommon Update newsletter.