1Cast Adds Blackberry to List of Mobile Apps

Personalized news service 1Cast is expanding its availability with the launch of a new Blackberry app today, adding to the number of mobile devices and users that will be able to access it. The service, which was already available on iPhone and Android devices, allows users to watch video news clips from a variety of local, national and international sources.

1Cast officially went live in October 2009, allowing users to create personalized playlists of news that interests them. With the service, 1Cast users can search, create personal queues, and share short videos with their friends. 1Cast is seeing continued adoption, with video views growing up to 50 percent per month, and engagement times increasing rapidly, according to CEO Anthony Bontrager. He says the average user spends more than 22 minutes per session watching video on the site — an amount that is virtually unheard of, particularly when talking about short-form, on-demand video clips.

News organizations such as Al Jazeera, Associated Press, BBC World News, Bloomberg, CBC, Reuters, CNBC, Dow Jones, Fox Business News and The Wall Street Journal all make their videos available to the service, providing a wide range of national and international news coverage. The service is also working on integrating local content from local Fox TV outlets and Meredith Corp.

In addition to mobile devices, users can log onto the service online at www.1cast.com. The company also plans to enable users to watch its news clips on the TV by launching the service on Boxee’s media center platform as well as through the Yahoo TV Widget framework.

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