Wistia Raises Cash for Enterprise Video Management

Enterprise video management startup Wistia has raised an additional $775,000 to advance adoption of its platform. The financing round comes as the company, which is focused on providing a way for businesses to share videos with employees, customers and partners, has posted impressive growth over the last several months.

We wrote about Wistia in December 2008, and since then the company has made great strides, both in terms of its product offering, and the number of clients it serves. Wistia has grown its customer base from about 100 organizations four months ago to more than 200 today, signing up new customers such as Paychex, Pearson and APC, among others. The startup hopes to accelerate that growth even further with the latest funding, which comes from previous and new investors.

On the product side, Wistia has made advances in its reporting and analytics, enabling its enterprise customers to have real-time access into how users are interacting with their videos. That includes tracking users’ viewing session, location, organization and IP address, as well as being able to see where viewers fast forward, rewind or stop watching videos. The tracking system also gives its customers the ability to create audit trails to see who viewed videos and for how long. Altogether, Wistia now has a comprehensive platform for sharing videos publicly and privately with approved viewers, including the ability to manage multiple videos and control access to who can view them.

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