Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine

Penguin Books

Penguin Books

Okay, Penguin isn’t a primarily magazine publisher (though its Dorling Kindersley does publish periodicals) – but neither do the concepts it’s dreaming up look anything like the “books” it’s better known for.

These videos caused quite a buzz when we first shot them, showing how the Pearson division wants to use touch-screen tactility to really connect readers to its learning titles, and community to join together its more mature readers.

CEO John Makinson is raring to use tablets’ multimedia functions that are above and beyond what conventional e-readers can offer…

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