Taking The Tablet: 15 Ways Publishers Are Re-Imagining The Magazine

Wired

Wired

Hot on The New York Times’ heels, Conde Nast was one of the earliest publishers to throw its weight behind iPad.

Despite its digital subject matter, its Wired mag has been pretty bullish about its strengths in print. But it’s been working with Adobe Experience Design to create a tablet edition that adds navigable story art, bookmarks and sharing features, 360-degree product walkthroughs and video – all underpinned by a timeline-like “scrubber” bar.

“This is what we’ve been waiting for for 15 years,” says editor-in-chief Chris Anderson. “We also think this is an opportunity to reset the economics.”

But Anderson isn’t putting all his eggs in the Apple basket. Like its iPad version, Wired tablet editions will hit other platforms, too, courtesy of Adobe’s Flash-based AIR framework. Here it is running on an Android tablet…

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