Is Baby Talk the New Startup Naming Convention?

This weekend at DEMO a startup called Gwabbit launched a web-based contact syncing service. The company makes a popular app that adds contacts from the web to your Outlook client, but in seeing the name, I instantly thought of Kwedit, another tech startup whose oh-so-cutesy name makes me want to…well…womit.

Look, I get that domain names are hard to find. And I have lived through the lowercase E and dot-com naming conventions of the late 90s. I carefully triple-check spellings as startups drop vowels (Flickr, Scanr) or bastardize common spellings to make themselves stand out (Digg, Reddit, Vidyo). When it comes to adding letters, I have a special disdain for the double-o (Orgoo, Faroo, Wufoo, Kadoo).

I gamely look up the names of startups that insert periods in between all of their letters (,, me.dium), but this childish lingo is pushing me to the edge. So, please, just add a lowercase “i” to your name or the word app and leave the baby talk out of it.

Disclosure: Kwedit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.


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