CinemaNow Adds Warner Bros. TV Shows

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Sonic Solutions (s SNIC) is growing the amount of on-demand TV content it will have available through its Roxio CinemaNow service, striking a deal with Warner Bros. Digital Distribution that will allow it to sell TV shows the day after they air on TV. Episodes will be sold for $1.99 each and will include hit shows like Fringe and Human Target, giving the web video service some more content to compete with similar services from Vudu and Amazon (s AMZN) Video On Demand.

CinemaNow already has more than 22,000 videos for sale through its web video service, which also is embedded on consumer electronics devices from Samsung, LG, and TiVo (s TIVO). Sonic’s CinemaNow service is also slated to power a white-labeled digital video service for Best Buy (s BBY), and is expected to be added to TVs and Blu-ray players from Best Buy’s Insignia- and Dynex-branded TVs and Blu-ray players later this year.

The Warner Bros. deal will, in essence, allow consumers with the Roxio CinemaNow to catch up on TV shows they missed by buying episodes through their TVs. In addition to Fringe and Human Target, the deal gives CinemaNow access to shows like Batman: The Brave and the Bold, The Bachelor, The Closer, The New Adventures of Old Christine, Two and a Half Men and Past Life. But it’s not stopping there — Sonic plans to add more shows from Warner Bros. and other studios later this year.

Sonic’s CinemaNow faces stiff competition from some other web video services that have found their way onto consumer electronics devices — most notably Amazon’s Video on Demand service and Vudu, which is now owned by Wal-mart (s WMT). Vudu in particular has gotten a lot of traction lately, striking deals to get embedded on CE devices from seven of the top nine consumer electronics manufacturers, including new HDTVs and Blu-ray disc players from LG, Mitsubishi, Vizio, Samsung, Sanyo, Sharp and Toshiba.

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Davis Freeberg

Pretty cool development for CinemaNow, but when are we going to finally ditch the $2 per TV show pricing model? I think it should be pegged at $1 per hour of entertainment. Seeing as most hours are really only 44 minutes of content, this seems like a more reasonable figure for those of us who want to subscribe to shows in this way.

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