WebMediaBrands’ Latest Acquisition: Social Media News And Tips Provider RotorBlog

Alan Meckler, WebMediaBrands

B2B internet company WebMediaBrands (NSDQ: WEBM) is adding social media news site RotorBlog to its growing stable of online community-focused websites and trade shows. WebMediaBrands chairman and CEO Alan Meckler offered a hint that he would announce the company’s latest blog acquisition in tweet last week. The terms of the Rotorblog acquisition weren’t disclosed. The purchase follows WebMediaBrands’ acquisition of social media trade show company 3rd Power LLC, which is best known for putting on shows like the Virtual Goods Summit and Social Gaming Summit, in January. That deal came a month after WebMediaBrands bought Social Times, which is mostly known for its All Facebook blog.

RotorBlog was founded in May 2006 by Maris Dagis, self-described 25-year-old IT company CEO and blogger from Riga, Latvia. Dagis claims the site reaches 250,000 monthly uniques. The site is also edited by New York-based “Andrew G.R.” (a.k.a. Drew Rosen), who also runs career advice site Jobacle.

Back in December, Meckler told paidContent that he had a basic criteria in mind for the recent series of acquisitions he was pursuing. He was particularly attracted to sites that could be tied to tech jobs, classes and events, all of which is very similar to the model blazed by Mediabistro, which WebMediaBrands bought for roughly $23 million $20 million — the downturn killed the earn out, Meckler told me — nearly three years ago.

The recent buying binge began after WebMediaBrands sold its Internet.com unit to online marketing firm QuinStreet (NSDQ: QNST) for $18 million in August.Release

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