Blog Post

iGroups: Apple’s Welcome to the Social

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

An interesting patent of Apple’s (s aapl) relating to a social networking app surfaced recently. Dubbed iGroups, the app aims to solve the pitfalls of traditional social networks, like Facebook, that require users be a member before being able to participate. Instead, iGroups creates a virtual social network based on proximity.

To set the scene, imagine a casual weekend enjoying drinks at a bar. Your device would be able to detect others nearby and allow for easy communication by the tools already built into your device: SMS, email or by phone. If you’re a Mac user, you could loosely term this as Bonjour for your iPhone.

A Network Of Proximity

The idea of a network based on proximity is intriguing considering the technology built into mobile devices that can help facilitate this. Bluetooth and Wi-Fi, for instance, both allow for discovering new devices that are within range. But the problem arises when a user leaves. If they are out of range, they are excluded from the network.

iGroups attempts to solve this issue when it first detects other users. At this point, the devices exchange a token (or handshake, if you will). These tokens are tagged. If there happens to be a trusted source at this venue, for example, like a wireless access point or perhaps a website setup for this purpose, devices can exchange tokens with it. Before this gets too technical, let’s agree to call the trusted source “Wilma.”

This accomplishes two important things. The first is that Wilma can match or correlate tokens to determine groups and their members. When my device approaches and exchanges tokens, Wilma now knows what group I’m part of and similarly, I’ll know other group members that have checked in with Wilma. This process allows the network to grow by allowing its users to infer other users through this daisy chain process. Further, tokens can be exchanged through a variety of mechanisms: Wi-Fi if available, Bluetooth if desired or even 3G. By supporting all of these, it becomes much easier to visualize a realistic image of the network and prevents the network from being stifled because users are not exchanging tokens by just one method that not all devices may support.

The second important goal that this serves is solving the issue of users leaving range and thus losing the whole social networking aspect. If a user interacts with Wilma either at the event or afterwards (through something similar to MobileMe, perhaps), the user can see the entire group. Even if they are just uploading exchanged between Fred and their self, the inferring process described earlier will allow the rest of the network to be recreated. As Fred moves on and continues to exchange tokens, even after our user has left, they are still connected to the same event and will appear as part of the group. Mac users? Think of this as being similar to Smart Folders. The group “knows” who its members are by this process of exchanging tokens, even if not all of the users are present at the same time.

It’s worthwhile to mention that any sort of implementation of such a technology would of course be completely optional and protect the privacy of users if they did not wish to participate. Further, the patent sheds light on the fact that the tokens themselves do not contain information that would identify any particular user or device. Merely the tokens act as a way to tag an association with a specific group.

Still, the idea of creating these virtual social networks on the iPhone is appealing. In some regards, there are applications on the market that attempt to deliver similar functionality, like Loopt. However, as mentioned earlier, these solutions still require users to have an account with them which can be problematic if you meet someone and want to exchange information but they are not a member of Facebook or LinkedIn. Instead of waiting for them to sign up and register a profile, iGroups solves the whole problem faster.

This definitely isn’t Apple’s first foray into patents on social interactions, but none of them have seen the light of day. With rumors of iPhone 4.0 around the corner, however, perhaps there is a substantial social component waiting to be unveiled. What do you think about the potential of iGroups?

12 Responses to “iGroups: Apple’s Welcome to the Social”

  1. We CANVAS SYSTEMS. company, the new generations in the industry with innovations outside the country with the same speed and quality of life through access to opportunity and responsibility we have to believe.
    1997’li more years, at the beginning of this vision, we adopted 21 Century by creating a table that brought pride: Honesty, our name became synonymous with signing the adoption of each innovation with confidence and ensure that he followed closely.

    Our mission is meticulously constructed that the past has given confidence to grow our way to proceed, we operate in all areas of five senses to address the beauty, functionality, innovation, and environmental compatibility of the care compositions is to create.

  2. While this seems to be a good app, there is something dangerous about this one. How would you like to have someone message you about horrible stuffs without you knowing it? In some venues, I agree, this could really be helpful. But I don’t think this could do much good in every day life.

  3. yeah well the entire “Wilma” name brings up bad memories…

    Hurricane Wilma to be exact…and this sounds very that way…could be very dangerous in the wrong hands…2¢ given

  4. glad to see this in shape because i have wished for , dreamt of this and even blogged about this type of discovery in jan of 08 – ‘Right Here, Right Now’networking and connectivity. The idea is very similar – you set the preferences on the device on what kind of ppl you are looking for – if they in the region and they match the type of person who you are looking for , only then it lets the to parties connect.

  5. Chris Ryan

    Hi @billg

    I agree with your thoughts. Certainly there are other venues where this could be of different value. Business conferences, MacWorld, college orientations, concerts, parties, etc. The bar example was only intended as a casual response. Personally, I think it’d be pretty lame as a way to meet people at a bar too. haha :) Thanks for the comment!

  6. In theory, facilitating serendipitous relationships based on proximity makes sense. In practice, I’m not so sure.

    Maybe its the venue you described. Walking around a bar carrying a drink in one hand and a smart phone in the other seems pretty lame. All that’s missing is a Bluetooth headset and a pocket protector……….


    • John Locke

      I’ve wanted something like this for a long time. It’s ideal for organizing activities with like-minded strangers.As a Muslim, I’m often out in a public venue when it’s time to pray. It’d be great if I could ping people nearby to see if they want to join in a congregational prayer.

      I could also see aomething like this being useful for a pickup game of basketball (or any other sport). You just show up at the Y or the park and everyone that’s looking to play get’s linked up.

      Think of arranging a tournament on the fly. People just show up and they’re assigned to teams and told where to go.

      I know that there’s more to life than prayer and sport and that people will find a way to use it for drugs and sex, but the potential legit uses are pretty cool.

      Integrating virtual and real worlds. It’s the future.